Over the last ten years things sure have changed. Your once thriving business is now barely getting by. The phone simply isn’t ringing as much as it used to. And you know why - your yellow pages ads just aren’t getting the response they used to. Everyone is on the Internet. Everyone except you.

People are now looking to the Internet to find help to solve their problems. And that means that you have to now learn how to use the Internet to get as much business as you originally received from the yellow pages. And you have no idea how to do it.

The great thing about Google and the Internet is that it although it is computer based, it isn’t rocket science. The bad thing about it is that unless you know what you are doing you can waste a lot of time doing things that in the end aren’t really going to help (they won’t hurt necessarily, they just won’t help). So we’re going to help, using the example of a Seattle DUI lawyer.

The first thing is, much like the yellow pages, you have to make yourself available to your customers by making yourself available for the things they will be searching for. In the yellow pages, this was done by categories. On Google, this is done by keywords.

For example, let’s say you are Smith Law Firm specializing in Seattle DUI law. In the yellow pages people wouldn’t look for you under Smith Law Firm they’d look for you under Seattle DUI attorney. Same with Google.

To get the most exposure, you need to figure out what searches will get you customers (also known as keywords). For our example, this might be Seattle DUI attorney, DUI attorney Seattle, DUI defense attorney, and on and on. See where I’m going here? Good.

So, when you are talking to people who are helping you out with your Internet marketing, make sure you know what keywords you want. Don’t let people make you first in Google for your law firm name when you want Seattle DUI lawyer.

Learn more about getting your Seattle DUI lawyer to the top. Keep reading our articles and you can be the top Seattle criminal lawyer on the internet.