Having their own niche not only in history but also in the world wide web is one of the best asset of a good and creative writer. But you can rarely find one who is good both in writing and also knowledgeable in HTML. An article published by such a writer will definitely be found first in the search engine rankings.

But what does it take to really get ranked on search engines? Technically, the first thing to do in article writing is to choose a topic that is worthy of note by your readers and picking a good title. There are endless topics available on the net. In web publishing, your title will supply as your keywords to search engines. So it is wise to make your title appealing and worthy to be indexed by search engines. This is basically the first step in article marketing.

In the first context of your article, be sure to put an introduction that will give an idea of what your article is all about. Bear in mind that the purpose of your article would be to promote your website but you should also be aware that the article you are writing must not sound like an advertisement from TV or radio. Instead, it should provide information and helpful ideas. Putting an anchor text on your article that will link to a page in your website will be helpful. Also, use keyword rich content in your title, summary and through the whole body of your article. You may need to do some keyword research from time to time and insert them in your article every chance that you can. A keyword that can at least get 30 hits a day will be a good one.

Anchor Texts and keywords are the ones search engines love to pick and index. That’s basically how article optimization work.

When it seems appropriate, make your link bold, italized, and underlined with your keywords. Google and other search engine will look in on those bold, italized and underlined words and will pick up on keywords.

Don’t copy an article, search engines have their ways of knowing an original article. Also choose the right audience and level with them. Don’t try to discuss irrelevant topics that will drive away your readers.

It is very important to know your audience. Google is one of the keyword research tools where you can put in your keywords and find out what are good for competing. A too large audience is not advisable because it is really hard to compete in it. On the other hand, if your audience is too small, it would mean a little exposure and minimal readers.

Where to publish your article? Search for high quality article directory to submit to. This will contribute a great deal to getting the article close to the number one spot. Ezinearticles.com is good site to publish an article. It is like a “sandbox” where most of contributed articles written by good writers are found. And almost all of the articles show up as an entry to Google, Yahoo, MSN, AltaVista and other search engines.

Normally, the article directory site will require you to provide information about your business, ask you to create a pen name, put a link to your website and ask you to categorize your article.

Article Directories will let you place one to three incidents of anchor text in the body of the article. This is an excellent way to get a link back to your website. Google takes a while to do this, but eventually it will index the article and register the link.

Eventually readers will find you on Google and Yahoo and if your articles prove to be interesting, readers will follow through your links directing to your website or blog. That’s it, people are now on your website looking for more information and ideas.

Market your site successfully through building an effective article marketing campaign. Austin SEO is an austin based professional search engine marketing agency offering full and complete SEO services and internet marketing solutions.