Posts Tagged ‘career’

Choosing Between SEO or PPC

Tuesday, September 15th, 2009
Executive SEO Training | Corporate SEO | Dallas SEO

Search Engine Optimization is the most natural way to increase traffic to your website. Natural organic SEO creates increased conversion rates because the traffic is targeted to the content of your website. If you are privileged to learn seo methods, you can create a lifetime of free traffic to your website.

There are two forms of search engine marketing, SEO and PPC(pay per click). Pay per click advertising is different because there is a cost incurred every time someone clicks on your ad.

Both of these methods however, are considered to be natural search engine optimization due to the fact that they both are powered by natural searches. The keywords used in each individual campaign determines the effectiveness.

Keyword selection is the key to marketing using either strategy. The ability to select keywords or phrases that are highly targeted with very little or no competition is the name of the game.

If you are trying to decide which strategy to choose from, you may want to look at the differences between the two. Regular search engine optimization, although effective, can take months to yield results. Once your initial campaign is finished, you still have to wait for the search engine robots to crawl your site.

PPC advertising is different because you can start experiencing massive traffic overnight. The key to successful conversions with the traffic generated revert once again to your keyword selection. A poorly managed campaign can lead to high cost with very little conversions.

The level of experience you have marketing online will determine which marketing strategy better suits your needs. Before entering the world of PPC, it is wise to get some sort of comprehensive training.

I use both marketing strategies in my everyday businesses online. If I was given a definite ultimatum, I would be forced to choose search engine optimization, it can be just as effective, without the stress of losing your bank account.

Marc Marseille is an online marketing coach with several websites and blogs on the net providing seo tutorials to many. Marc is the owner of an organic seo company that aids website owners in increasing their organic search engine rankings.

| Corporate SEO |

Reason Why People Do Not Earn Money Online

Saturday, July 4th, 2009
Executive SEO Training | Corporate SEO | Dallas SEO

People launch a website with aspirations of earning some residual income online. There are so many people that want to earn money from home; however, your chances are slim to none unless you know what you’re doing. There are many reasons why you will fail as an internet marketer. Here are just a few.

You are not patient enough. Earning money online takes time! The hardest part about this profession is that you do not see money up front. There is no secure paycheck every two weeks within this profession. It might take six months for you to starting earning money. Many people are blinded by ads stating that they can earn up to $5,000 posting links on Google. It’s possible to earn money; however, these people do not tell you how long it’s taken them to start earning money. You must have patience within this profession.

Most people who do not make money online learn the basics from the wrong crowd. Yes, there is a right way and a wrong way to drive traffic to your website. Many people use social networking sites to drive traffic to their site, however, they do not realize that social networking traffic rarely clicks on ads or buy products from your website. These people want to be entertained and want to make friends, not buy stuff online.

You do not target the right keywords. Many people try to make money by blogging about high paying keywords. However, many people learn the hard way that not all high paying keywords make you money. Proper keyword research includes looking at the buying potential of each keyword as well as the cost per click, click through rate, buyer potential and daily traffic.

You do not know search engine optimization. Proper SEO knowledge will let you work smarter, not harder. On-page SEO and Off-page SEO should be learned BEFORE you start your campaign to earn money.

The reasons listed above are only a few ways that you will fail as an Internet Marketer. Start learning the right way to earn money. There are many websites dedicated to showing people how to earn money online for free.

About the Author:
| Corporate SEO |

Reason Why You Will Fail As an Internet Marketer

Saturday, July 4th, 2009
Executive SEO Training | Corporate SEO | Dallas SEO

There are millions of blogs and websites that are launched everyday in hopes of earning money online. Many people want to earn money online and many people fail to do so. Here are some reasons why you will fail as an internet marketer.

You are not patient enough. Earning money online takes time! The hardest part about this profession is that you do not see money up front. There is no secure paycheck every two weeks within this profession. It might take six months for you to starting earning money. Many people are blinded by ads stating that they can earn up to $5,000 posting links on Google. It’s possible to earn money; however, these people do not tell you how long it’s taken them to start earning money. You must have patience within this profession.

Most people who do not make money online learn the basics from the wrong crowd. Yes, there is a right way and a wrong way to drive traffic to your website. Many people use social networking sites to drive traffic to their site, however, they do not realize that social networking traffic rarely clicks on ads or buy products from your website. These people want to be entertained and want to make friends, not buy stuff online.

Just like a start-up business, you will experience “hiccup-ups” along the way. If you are afraid to fail, then you are not an Internet Marketer. There are so many times where I’ve started websites and blogs and realized that they were dead-end niches (once I performed keyword analysis on those niches). Be open to criticism and learn when to give-up on one niche and move to another profitable one. Failure is part of the game.

People that fail at earning money from home do not target profitable niches. Choosing the right keyword is crucial for earning money (especially from Google Adsense). Many people focus on un-profitable keywords and later learn that all their hard work was in vain because the keyword they chose did not produce profitable traffic. Targeting the wrong type of traffic is another way to fail at Internet Marketing. For me, my ultimate goal is to earn a profit from putting up a blog or website, not to make friends and get “followers”. Social networking traffic never converts well as these people will not click on your ads. They will be great friends and will leave you poor.

These are only a few reasons why you won’t make it as an Internet Marketer. Learn from people that know what they’re doing. Sometimes the best information is found on free blogs, not from two dollar e-books.

About the Author:
| Corporate SEO |

A Few Reasons Why People Do Not Earn Money Online

Saturday, July 4th, 2009
Executive SEO Training | Corporate SEO | Dallas SEO

Many people have aspirations of earning money online only to have them crushed once they find how difficult it is. People keep making the same common mistakes over and over again that make them fail miserably. Here are the reasons why you won’t make it as an internet marketer.

You are not patient enough. Earning money online takes time! The hardest part about this profession is that you do not see money up front. There is no secure paycheck every two weeks within this profession. It might take six months for you to starting earning money. Many people are blinded by ads stating that they can earn up to $5,000 posting links on Google. It’s possible to earn money; however, these people do not tell you how long it’s taken them to start earning money. You must have patience within this profession.

You learn from the wrong group of people. Internet marketing “gurus” and Search Engine Optimization “gurus” are a dime a dozen. Many people get sucked into the “I’ve made $10,000 from following these simple steps” type of E-books and when they don’t make money, they quit. This goes with the first point, if you don’t have patience, you won’t earn money.

Just like a start-up business, you will experience “hiccup-ups” along the way. If you are afraid to fail, then you are not an Internet Marketer. There are so many times where I’ve started websites and blogs and realized that they were dead-end niches (once I performed keyword analysis on those niches). Be open to criticism and learn when to give-up on one niche and move to another profitable one. Failure is part of the game.

You target social traffic. Many people learn from internet gurus to target social networking traffic. This is a great way to meet friends online, but it’s a poor way to earn money online. The reason is that social networking traffic rarely converts into people clicking on ads. Social networking people want to be entertained; they are not looking to buy a product. When was the last time you clicked on an ad in Facebook?

These are only a few reasons why you won’t make it as an Internet Marketer. Learn from people that know what they’re doing. Sometimes the best information is found on free blogs, not from two dollar e-books.

About the Author:
| Corporate SEO |