Email is a powerful, time-saving tool in today’s business world, but it can also be an unsuspected trap for people who may be unwittingly driving customers away through improper email etiquette. Email has been shown to provide the potential of retaining clients up to three times longer than other online methods of communication, but only when it is used correctly. It is an expression of trust if someone shares their email address with you. However, if you abuse that trust you may as well have thrown their email address–and more importantly their business–in the trash!

So, when you’re collecting information, what are you really after? This is the secret, and it’s both easy and important to get these e-mail addresses from your customers. You’ll likely agree that you’re more likely to score an e-mail address than quickly sell an expensive item to someone. If you’re handed vital contact information from a customer, they are allowing you make contact with them, and for free.

Tips To Have Success With E-Mail:

1. Make your correspondence personal in nature. Most people can spot an impersonal note a mile away, and this will almost always send otherwise receptive clients running the other direction. Many people simply fail at customer service because they are not sincere and personable in their emails. Write to the potential customer as an individual. Talk to them as one person, rather than addressing the company they work for, etc. Make sure not to let your email sound like a mass email sent to a generic group of people.

2. Make sure your name appears in the “From” line of your email. People respond much more favorably to an actual person sending an email, so they are more likely to take the time to read it. Since you’ve already learned to keep the content of your email personal in approach, it follows that a personal approach should be the first thing they see when they receive the email in their inbox. Keep your email from looking like spam. Use words and phrases in your subject line that let them know your email is not spam. This will dramatically increase the odds of their reading it.

3. Your Subject Line Should be Provocative. The content of your subject line needs to be relevant to the reader to avoid sounding like spam. Keep in mind, though, that if a person already clicked on your ad they are obviously interested in what you have to offer. Use your Subject Line to remind them of this. An example of a bad subject line is “RE: Your Contact To US.” “What can we do for you? Client Services getting back to you regarding your question” is much better. It does not sound uptight or over-the-top, which would turn a lot of people off, but it also does not sound like spam.

These need to be customized to what youre selling, and not in a cookie-cutter format. But with a little work, constant tweaking, and a commitment to personal touch, you will gain more long-term customers.

Pringo is an expert in enterprise portal software and is an corporate social networking .Feel free to contact us with any questions regarding your social internet marketing!

Pay Per Click Advertising on Google Adwords and Google AdSense are a great way of internet marketing. But many people don’t know or aren’t aware of the other ways that you can advertise on the internet. Some are even less expensive. However you need to know what you are doing or else that money will be wasted, even if it is a small amount.

Chances are good if you’re reading this article, you know what PPC Advertising is. But for those of you who don’t, Pay Per Click or PPC Advertising is where your ads are placed on the top and right side of Google (or other Search Engines like Yahoo or MSN). Although there are many more factors and cost is not the only variable, basically it is a bidding process where you are competing with other advertisers for the higher positions. The terrific benefit of this is that the only time you pay is when someone actually likes your ad and clicks on it!

Executed properly, advertisements for your product will appear to those individuals –people who want what you have– who are searching by specific key words that you have set up. When poorly researched, however, the ads can quickly deplete your profits, costing you precious time and doubling your work load. There are articles about PPC available, but here, we will focus on the alternatives to PPC advertising and how your funds are best spent.

Another way to market on the internet is to advertise on someone else’s business site. This can be more expensive since you’re buying banner space on their website. But you need to make sure to do your homework on the site before moving forward. Make sure you analyze your target market for your products, and make sure that site attracts that specific potential prospect. This is an obvious example, but dont buy banners ads to advertise your Attorney Services on a Car Enthusiasts website. You also need to know what you are paying for: Are you paying for impressions (views of your ad), are you paying for clicks, are you paying for conversions (such as contact to you via email)? All these are critical elements you need to know before spending your money.

Focus your time and money on diversifying your internet marketing. This will pay big dividends for you and help you take advantage of the power of the internet.

Anthony Flores of www.attorneymarketingnow.com is an expert in los angeles seo and SEO Los Angeles. Contact us with proven PPC and SEO results for attorney’s all across the country.