Real Estate SEO Pros have assisted Real Estate Agents with their SEO needs behind the scenes for over a decade. At this time we have come forward with our services for the general Real Estate Agent and are offering 6 free videos to assist you with Search Engine Optimization for your sites.

Most Real Estate Agents working in todays market grasp that SEO, Search Engine Optimization, is important to both off line as well as on line success. More and more buyers and sellers (80% according to USA Today 2007) are going on line to do research their market and pricing before they even pick up the phone to call an agent.

There are 2 types of SEO to think about when you are looking at moving forward on an on line campaign. There is onsite and then there is offsite optimization. In order to decide where you should be placed, the search engines will look at your site from numerous angles so both onsite and offsite SEO is needed.

You can not separate these two aspects of SEO and achieve long term success with your on line marketing campaign.. We are offering these free SEO videos to Real Estate Agents so that you can learn both aspects of this critical process. Lets chat about our onsite Optimization video at this moment.

Our onsite optimization video will be mostly primarily concerned with showing you what are the focal factors to your onsite optimization. Our free videos present anyone with a simple level of website knowledge with a way to manipulate and improve your site so that you can improve your sites standings in the search engines and show that your site is worth visiting.

The primary step to onsite or On page optimization is applied to your sites, page titles. This is an often disregarded but important onsite factor in search engine algorithms. Individuals often have the identical titles on each page but page titles are looked upon by search engines as a indicator to a pages subject matter. A good quality title should be key phrase rich and be specific to the content of the page. This is the start of good information architecture (a sites layout). It is perfect for every topic within your website to have its own page.

If you market beach front property, have a page for that. If you promote in Miami have a page for that, if you market Lofts have a page for that. This allows you to optimize a page for a very explicit set of key phrases. The Search engines fundamental job is to deliver web pages to users that are directly related to the terms that they are typing in to search for. This means that the more specific your web pages are to a search term, the more likely you will achieve good rankings. More importantly, Real Estate is local, so don’t just use the term “real estate’ as a keyword. use “Miami Beach Front Property Real Estate” in the title and content of your page and you will get way more hungry buyers that are specifically seeking just that information out.

Then comes the core page content and this should also be defined and clarified by the adjoining subject matter. Writing good quality and one of a kind content is a talent and as with anything it takes practice to get good at it. You know your area better than most, so you can really convey your insights in a unique way that can draw clients to you. It is vital that you remain professional and be sure that your content reads well. You don’t need to over do the mentions of the key phrases you are optimizing for but do have it at the beginning and end of your contentKeyword stuffing is a trick that search engines pick up as they look at your pages keyword density This method will only lead to dropping the quality of your website visitors experience and therefore the search engines will likely punish your website with a lower quality score. It will also most likely lead to a high bounce rate.

Picking your sites name by buying a keyword specific Uniform Resource Locater (URL) is a good way to rank highly for your term. But if you have a site name already don’t be concerned as your content and page headers should make up for this over time. If you choose to build a number of sites, as many top sellers do then next go round bring in key phrases relating to page content. It is helpful if your site names can be both short and memorable. Have your main phrase at the beginning of your site URL, MiamiBeachFrontRealty.com means you will show up for prospects that are searching for Miami beach front property not San Diego beach front property.

One overlooked item of onsite optimization is using image ALT text. The search engines index your images so using keyword rich names here can be to your advantage. There are readers that are used by the visually impaired that read the tags on your images, so using alt text is also a courtesy to people have web accessibility issues. Once again, more is not better so do not go the path of ALT tag stuffing, which would not only hinder usability for the visually impaired but would hurt your standing in the search engines as much as keyword stuffing does.

The top area of your site behind the scenes are your important tags called header tags. These are called Meta Tags and should include key phrase variations such as pluralizations along with a keyword rich explanation of your site that clients will read on the search engine page results. Since these specify the subject of your page it is viewed by search engines as an over view to the key phrases being targeted for that page and that page only.

It is valuable to be aware of that each of these onsite SEO factors are important. So as you build your page, or have your web master attend to it, or the kid down the block, begin at the top with the URL purchase then move to your header tags and the page titles. These are weighted the most by the search engine algorithms. Then focus on your content as in the end all factors need to be considered if top rankings on the search engines are to be achieved for the most competitive key phrases.

Want to learn about SEO? Stop by our free training at Real Estate SEO Training blog.